What it is: A richly pigmented, long-wearing, matte, liquid lipstick that glides on effortlessly, delivering a velvety rose-petal finish and all-day comfort.Formulation Type: Liquid LipstickBenefits: Long-wearingIngredient Callouts: This product is vegan, gluten-free, and cruelty-free.What Else You Need to Know: This matte, liquid lipstick replicates the velvety texture, intense color, and depth of a rose. Its lightweight, long-wearing, creamy formula glides on effortlessly, building intensity with each layer to create versatile lip looks—from a diffused flush to a petal-like, ombré effect.This product is an Allure Best of Beauty award winner.Clean at SephoraOur commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing effectiveness.