Pop culture surrounds us. It infuses the movies we watch, the music we listen to, the books we read, the clothes we wear, and the food we eat. It comes to us on our televisions, phones, computers, radio, and in every storefront and billboard we pass on the street. Danesi delves into the social structures that create and promote pop culture, showing how it validates our common experiences. Offering a variety of perspectives on its many modes of creations and delivery, Danesi shows why pop culture will always be something we love to hate and hate to love.