What it is:  A sulfate-free repairing shampoo that gently cleanses, repairs bonds and removes calcium build-up for stronger and healthier hair.Hair Texture: Straight and WavyHair Type: Fine, Medium, and ThickHair Concerns:- Damage, Split Ends, and Breakage- Dryness- ShineKey Benefits: - Removes calcium buildup for stronger hair inside and out- Repairs persistent damage, reversing stiffness and dullness for enhanced shine- Visibly reverses hair damageHighlighted Ingredients:- Citric Acid: This organic acid acts from surface to core to deeply repair bonds and remove calcium build up.- Glycine: This amino acid penetrates hair's inner layer, dramatically reduces breakage, and helps to neutralize dullness, and stiffness.Ingredient Callouts: Free of sulfates SLS & SLES.What Else You Need to Know: Premiere shampoo visibly reverses hair damage* through innovative dual-action technology, which repairs bonds & removes calcium build-up for stronger hair inside and out**. Repairs persistent damage, reversing stiffness and dullness caused by calcium build up from your shower water. Leaves hair 99% stronger* & healthier with 75% more shine*** and 93% less breakage**** *Damage linked to frizz, dullness, roughness. Based on an instrumental and consumer test**System of Concentre, bain & fondant *vs. non conditioning shampoo***vs. unwashed hair**** vs. non conditioning shampooFragrance Description: This luxurious scent is comprised of mandarin and citrus top notes, silky and delicate floral middle notes, and finishes with rich woody bottom notes.Clinical Results: In a study with continuous use of the full system:- 99% of hair’s original strength was restoredIn a study vs. unwashed hair:- 73% more shine- Hair was 2 times smootherIn a study vs. non conditioning shampoo:- 93% stronger