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Principles of Marketing for a Digital Age
Barnes and Noble
Principles of Marketing for a Digital Age
Current price: $197.00
Barnes and Noble
Principles of Marketing for a Digital Age
Current price: $197.00
Size: Hardcover
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Winner of the TAA 2021 Most Promising New Textbook Award!
Principles of Marketing for a Digital Age
introduces students to the essential concepts and tools for marketing in a digital age. The new
Second Edition
retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.
Principles of Marketing for a Digital Age
introduces students to the essential concepts and tools for marketing in a digital age. The new
Second Edition
retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.
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