By discussing standard approaches to research design and method in various social science disciplines, the authors illustrate why particular designs have traditionally predominated in certain areas of study. But whilst they acknowledge the strengths of these standard approaches, their emphasis is on helping researchers find the most effective solution to their problem by encouraging them, through this familiarity with the principles of various approaches, to innovate where appropriate. This text will prove indispensable for social science students of all levels embarking upon a research project, and for experienced researchers looking for a fresh perspective on their object of study.