Proceedings of the 12th Annual Business Research Consortium Conference. The Business Research Consortium (BRC) was founded in 2006. The BRC hosts an annual conference and publishes the proceedings of this conference. This volume represents proceedings of the 12th annual conference. The BRC also hosts a working papers series to encourage collaboration in research across member colleges and schools of business. For more information on the BRC, please visit its website at http: //www.businessresearchconsortium.org.