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Public Relations Ethics and Professionalism: The Shadow of Excellence / Edition 1
Barnes and Noble
Public Relations Ethics and Professionalism: The Shadow of Excellence / Edition 1
Current price: $54.95
Barnes and Noble
Public Relations Ethics and Professionalism: The Shadow of Excellence / Edition 1
Current price: $54.95
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This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.
This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.