Public relation is the strategic management of information between an organization and public. It is the way by which businesses, government agencies, or nonprofit organizations communicate with media and public. It uses topics of public interest and news. The main aim of public relations is to provide specific information to the partners, public, investor, etc. It persuades them to maintain a favorable view about the organization's leadership, its political decisions and products. It maintains relationship and communicates with an organization's target audience, media and other opinion leaders, through media. Examples include newsletters, press releases and public appearances. Litigation public relations manages the communication process during the course of adjudicatory processing. This book elucidates the concepts and innovative models around prospective developments with respect to public relations. Different approaches, evaluations and methodologies on public relations have been included in it. This book is a complete source of knowledge on the present status of this important field.