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Barnes and Noble

Qualitative Research Methods for Media Studies

Current price: $190.00
Qualitative Research Methods for Media Studies
Qualitative Research Methods for Media Studies

Barnes and Noble

Qualitative Research Methods for Media Studies

Current price: $190.00

Size: Hardcover

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This updated fourth edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, textual analysis, ethnography and participant observation, and digital ethnography and netnography.

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