PR MUP FRESH TOUCH FOUNDATION 00C. Benefits: Lightweight & fresh texture for comfortable wear, blending seamlessly into the skin. Easy to apply with fingers or preferred applicator. Available in 30 shades for all skin tones: C for pink undertones, N for neutral undertones & W for yellow undertones. Pioneering vegan formula with 91% natural origin ingredients enriched with avocado oil. Achieve camera ready radiance with Fresh Touch Foundation, the glow-boosting formula with a real skin look & feel. Features: 91% ingredients of natural origin. Water-based formula. Enriched with avocado oil, this foundation provides up to 24 hours of hydration* with +22%*** hydration after 1 month. Research Results: Up to 24h of a metal mesh radiance* & wear that stays all day*. Innovative lightweight formula with up to 12 hours of wear**. +22% more hydrated skin after one month of use***. 97% felt the foundation creates a fresh, luminous finish****. 96% loved the foundations instant blurring effect****. 97% the foundation enhances their skin's natural beauty****. 93% agreed the foundation leaves skin with a real skin****. 86% agreed skin looks better day after day****. *Instrumental test on 10 volunteers.. **Consumer test on 100 volunteers.. ***Instrumental test on 30 volunteers.. ****Consumer test on 100 volunteers..