Many years ago, when I was a young father of little girls, I told myself I had two choices; I could raise them on accident OR raise them with purpose. Noting how loaded the word "beautiful" is for women, I decided to redefine the word with three foundational values I found to be significant AND slowly eroding in the world: brave, smart, and kind (BSK). What happened next was unexpected. As I traveled the world speaking about values to business leaders, they began using BSK not only in their organizations but also in their homes. Then BSK was picked up by teachers and schools. They all found what I found; a meaningful way to engage with my family, my community, and myself. The success and power of BSK is in its simplicity and undeniable roots in humanity. Once you understand the BSK framework, you start to see how you succeed, why you fail, and most importantly how to use it to raise kids with greater purpose. Once you find your own Brave, Smart, & Kind, you'll see it's been there all along.