What it is: A hair mask that helps repair and revive the look of dull, yellowed blondes with a hydrating and toning formula.Who it's for: Ideal for those with blonde hair; safe for chemically treated hair.What it does: Antioxidant-rich pigments neutralize existing yellow undertones while helping to counteract future discoloring. Restores shine and adds strength to damaged, fragile, dry, highlighted and chemically treated hair. The mask provides buildable toning by counteracting oxidation and unwanted yellow tones. It is a gentle and rich formula that cleans and repairs chemically treated hair.Key ingredients:- Lilac flower stem cells add shine and repair damaged, lightened hair- Violet flower-derived pigment delivers toning and antioxidant care- Vitamin B and E nourish and protect hair from the environment- Shea butter provides moisture for damaged hair- Vegan keratin repairs chemically treated hair- BLEU Molecule Complex strengthens and adds shine 5 oz. Paraben-free; gluten-free Vegan Made in the USA