*Ooooh aaaaah,* that's Astoria: The strapless dress that turns heads and makes the cold shoulder look hot, hot, hot. *Ooooh aaaaah,* that's Astoria: The strapless dress that turns heads and makes the cold shoulder look hot, hot, hot. Founded in 2009, Reformation is a revolutionary lifestyle brand combining stylish, vintage-inspired designs with sustainable practices. With each limited-edition collection, the LA-based brand empowers individuals who want to look beautiful and live sustainably.