The Reformation Josefina Maxi Dress offers understated elegance with its flattering ruched knit fabric and dramatic off-the-shoulder neckline. The Reformation Josefina Maxi Dress offers understated elegance with its flattering ruched knit fabric and dramatic off-the-shoulder neckline. Founded in 2009, Reformation is a revolutionary lifestyle brand combining stylish, vintage-inspired designs with sustainable practices. With each limited-edition collection, the LA-based brand empowers individuals who want to look beautiful and live sustainably.