guides students through the entire research process-from choosing a research question and getting Institutional Review Board approval to presenting results at conferences and submitting work for peer review. *Provides students the needed to conduct their own research *Encourages to help students become educated consumers of research presented in journal articles and the popular media *Considers the on research methods, including statistical and neuroscience methods *" features personalize research by highlighting real-life examples of researchers working in a variety of fields analyze and evaluate how a particular research study or general topic relevant to the chapter is portrayed in the media * present key concepts of the research process in a clear and simple visual overview