The undeniably dashing San Diego Hat Co. Now & Forever Faux Pearl Wool Fedora is an outfit-completer like no other - complete with lace trim and faux pearl embellishment. The undeniably dashing San Diego Hat Co. Now & Forever Faux Pearl Wool Fedora is an outfit-completer like no other - complete with lace trim and faux pearl embellishment. Fuelled by a passion for travel, a focus on quality fabrics, craftsmanship and, of course, a love of hats, San Diego Hat Co.'s collections include fedoras, cowboy styles, beanies, berets, as well as other accessories including totes and sunglasses.