The Portola has a long and unique history dating back to the late 1800s. Too often misidentified with neighboring districts, it has its own story to reveal. Originally settled by Jewish immigrants, the area evolved into a community populated by nurserymen and their families who grew much of the city's flowers. "The Road," as San Bruno Avenue was affectionately referred to by the locals, hosted businesses that included bakeries, grocery stores, pharmacies, and a theatre. In recent years, the Portola has undergone changes as community leaders have enacted programs to beautify the neighborhood and attract new businesses and families to this locale.