The story of the Southeastern Conference has humble origins. Born in a Knoxville hotel in 1932 after splitting away from another league, the SEC was built by southern gridiron pioneers who believed football could bring prominence and prestige back to the region. Early dynasties at Alabama and Tennessee, along with legendary coaches such as General Robert Neyland, Bear Bryant, and Shug Jordan, pushed the conference forward as the SEC and its member schools embarked on an 80-year journey to the top of college football. In , Colby Newton traces the roots of the Southeastern Conference back to the very beginning and underscores the important achievements along the way that led to the unprecedented success the league now enjoys. Featuring Heisman winners like Herschel Walker and Bo Jackson, iconic coaches like Steve Spurrier and Nick Saban, and significant moments such as the integration of SEC rosters, a momentous lawsuit against the NCAA, conference expansion, and the SEC’s historic contract with CBS, this book covers it all. The official slogan for the SEC is “It just means more.” And they are right. SEC football means more passion, more money, and more titles. From backroom deals to a captivated audience on national TV and everything in between, is the ultimate story of how the SEC morphed from a regional league with a territorial yet fervent following into a nationwide brand that dominates the sport.