NOTE
: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab
™
and Mastering
platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms.
For courses in Sales and Personal Selling.
This package includes MyLab Marketing.
Utilize cutting-edge personal selling techniques to navigate the information revolution era
Selling Today: Partnering to Create Value
helps you understand the value of developing personal selling skills by exposing you to a personal selling academic theory, role play scenarios, and real-world applications and ethical dilemmas. With the largest number of “learn by doing” materials available in any personal selling text, the
14th Edition
offers tools to strengthen your learning process. As the developed nations of the world transition from a production focus to a sales 'and' service focus, this cutting-edge new edition prepares you to succeed as a member of a new generation of businesspeople.
Personalize learning with MyLab Marketing
MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, you practice what you learn, test your understanding, and pursue a personalized study plan that helps you better absorb course material and understand difficult concepts.
0134611055 / 9780134611051
Selling Today: Partnering to Create Value, Student Value Edition Plus MyLab Marketing with Pearson eText — Access Card Package
Package consists of:
0134478347 / 9780134478340
Selling Today: Partnering to Create Value, Student Value Edition
0134479955 / 9780134479958
MyLab Marketing with Pearson eText — Access Card — for Selling Today: Partnering to Create Value