This second edition has been restructured to bring all the marketing chapters together to help counsellors understand a variety of ways of helping their business grow, and includes new material on using social media. Through the inclusion of topics such as setting up a website, choosing an ideal workplace, marketing, meeting data storage standards (including new material on GDPR), and methods of accepting payments, the author offers his expertise and guidance to help practitioners make wise, workable decisions based on a thorough understanding of the stakes as well as the viable options. As a book that bridges the gap between being a good counsellor and running a successful counselling business, it is a comprehensive read not only for counsellors who are just starting in private practice, but also for senior practitioners seeking a fresh perspective on their business.