"We live in a society where sex is used against women as much as it’s used by women. calls foul on that (and other) double standards—and makes manifest my frequent observation that feminists are almost always the sexiest people in the room.” —Jennifer Baumgardner, author of Not your mother’s feminism! A humor-filled action plan for an accessible, cool, and, yes, even sexy brand of 21st-century feminism Feminism can still seem like an abstract idea that is hard to incorporate into our hectic, modern lives, but Jennifer Keishin Armstrong and Heather Wood Rudúlph show how the everyday things really matter. In an age when concern-trolling, slut-shaming, and body-snarking are blogosphere bywords, when reproductive rights are back under political attack, and when women are constantly pressured to “have it all,” feminism is more relevant than ever. For many young women the radicalism of the Second Wave is unappealing, and the “do me” and “lipstick” feminism of the Third Wave feels out of date. Enter . It’s an inclusive, approachable kind of feminism—miniskirts, lip gloss, and waxing permitted. Covering a range of topics from body issues and workplace gender politics to fashion, dating, and sex, is full of advice, resources, and pop culture references that will help shape what being a feminist can look like for you. “Genius! is a delicious primer for budding feminists (and the feminist-curious), as well as a sigh of relief for long-term third-wave feminists who long to be understood and are tired of explaining our beliefs. Jennifer and Heather do an outrageously good service to us all by bringing feminism into its sexy, confident maturity.” —Katie Goodman, feminist comedian and actress