Elevate your skincare routine with this potent formula inspired by centuries-old Japanese beauty rituals. Harnessing the age-defying power of nature and innovation, this serum is designed to rejuvenate, hydrate, and illuminate your skin, giving you a radiant glow that lasts all day. THIS JAPANESE VITAMIN C SERUM contains 20% vitamin c + rice water, the iconic Asian Skincare ingredient is extremely rich in enzymes and helps to gently exfoliate the skin, removing dead cells and revealing the brighter, fresher skin underneath. It also boasts excellent moisturizing properties, keeping your skin supple and hydrated. A VITAMIN C SERUM THAT'S 98% naturally derived and 7% organic, includes age-old ingredients that have been trusted in Asian skincare regimens for centuries. Fermented Rice Water is rich in vitamins and minerals, rice water provides essential nourishment to the skin, rejuvenating it from within. It's also known for its natural brightening properties, rice water imparts a radiant glow, making the skin look fresh and youthful. BRIGHTEN & REVITALIZE: Our vitamin C not only fights free radicals, but it also helps in reducing dark spots and pigmentation. It aids in skin regeneration, making your skin look fresher, brighter, and more youthful. HYDRATE DEEPLY WITH hyaluronic acid: This incredible ingredient can hold up to 1,000 times its weight in water, ensuring your skin remains deeply hydrated and plump. The result? Fewer fine lines, improved elasticity, and skin that feels soft to the touch. SHINBI JAPANESE BEAUTY products promise to deliver effective skincare products that truly work. All our products provide natural and sometimes organic formulations. Our select ingredients are imported from Japan and are proven to provide kagayaku hada known as "Glowing Skin"