What it is: A moisture-rich shampoo that gently removes build-up that can hinder hair growth without stripping hair of its natural oils.Who it's for: All textures, parched or damaged hair and relaxed or color-treated hair.What it does: It hydrates and cleanses hair from root tip while removing buildup from styling products, sweat and environmental toxins, which can clog pores and prevent moisture from reaching your strands. It coats, conditions and protects without weighing hair down, and attracts moisture to hair to help restore your curl pattern, detangle and smooth frizz. How to use: Apply to wet hair and scalp, massaging in until a rich lather is formed. Rinse thoroughly. Use as needed. Cleansing hair and scalp once a week is important to achieving your healthiest hair. 10 oz. Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc; also free of fragrances Cruelty-free Made in the USA Black Owned/Founded