Sex sells, and someone is always willing to pay. Even if the method is corrupt, there will always be a market for seduction. Michael Ken knew this when he created the Sirens video game. This is why when he made a fantasy world featuring a partner tailored to the gamer's preferences, he knew he had a hit on his hands. But he wasn't aware that his game would be so intriguing, personally gratifying, and outright addictive that people-including himself-would choose to stay in the Sirens game instead of returning to reality. By the time it dawns on him that his game is too good to be true, it's too late. People are killing themselves to escape into the fantasy world Michael created. But hey, sex sells.