What it is: A vegan primer gel developed to help makeup look better and last longer on set.Who it's for: Ideal for all skin types.What it does: The #1 prestige vegan and cruelty-free face primer* helps instantly smooth and blur flaws while nourishing skin with vitamins A and E. Lightweight and oil-free, it fills in fine lines and pores instantly while protecting skin from environmental pollutants, damage and stress.Research results:In a consumer study on 103 women after one week of use:- 93% saw blurred imperfections- 93% saw smoother skin- 91% saw minimized pores and lines- 95% said it helped makeup go on flawlessly- 94% said it worked well with their skin tone- 94% agreed foundation blended more easilyHow to use: Smooth a layer over clean, moisturized skin. Let sit for 15 seconds. Wear alone or use under makeup. It can also be used over your makeup for touchups, or in your hair to tame frizz. *Source: Circana/U.S. Prestige Beauty Total Measured Market, Cruelty-Free & Vegan Face Primer Dollar Sales, 12 months ending August 2023 Paraben-free; phthalate-free; fragrance-free; oil-free Cruelty-free Vegan