Seasoning is a powerful thing. It elevates everyday dishes with a hit of flavor or heat, that je ne sais quoi that impresses your guests, or simply satisfies your cravings. Maybe in your kitchen it’s a dash of TJ’s Coconut Aminos for umami… a pat of Cultured Butter for richness…or a healthy shake of Everything But The Bagel Sesame Seasoning Blend for savory, seedy awesomeness. Soon to join the ranks of awe-inducing, seasoning superstars in kitchens everywhere is Trader Joe’s Smoked Paprika. Our kosher certified Smoked Paprika is produced for us on the eastern coast of Spain, in warm Valencia, where our supplier has been working with paprika since 1945. Spanish-grown sweet red peppers are slowly roasted over hard wood planks to imbue this spice with its characteristic smokiness. The peppers are ground into a fine, super flavorful, brick red powder, and then packed into tins with a combination shaker/teaspoon lid, so you can use as much or as little as you like. When you’re ready to unleash the power of Smoked Paprika, season liberally during cooking—add it to grilled shrimp, roasted chicken thighs, corn on the cob, French fries, paella… anywhere you want smoky, mildly sweet pepper flavor. (It’s especially delicious with roasted Dutch Yellow Potatoes, Organic Sour Cream and chopped Parsley.)