Be it the local fleapit or the more opulent town center "super-cinemas," movie venues are often remembered as vividly as the films themselves. This commentary examines the social implications of cinemas in the 1930s and 1940s in Wales, investigating such aspects as what motivated the populace to wait in lengthy queues, the types of films they viewed, the overall movie-going experience, and how the Welsh responded to this primarily American form of entertainment.