The advancementof the softwareindustry has hada substantialimpact notonly on productivity and on GDPgrowth globally, but also on our daily work and life. Software business refers to commercial activity of the software industry, aimed at generating income from delivery of software products and software services. Although software business shares common features with other international knowledge-intensive businesses, it carries many inherent features making it an intriguing and challenging domain for research. Until now, however, software business has received little attention from the academic community. The First International Conference on Software Business (ICSOB 2010) was organized in Jyv¨ askyl¨ a during June 21–23, 2010. This inaugural conference brought together a strong Program Committee of 52 members with research disciplines from various fields of business management and technology mana- ment as well as international flavor with members coming from 17 countries from South and North America to Europe, India and Australia. We received 35 research paper submissions. The papers went through a doub- blind review process producing at least three reviews for each accepted paper. The ProgramCommittee accepted 13 submissions to be presented as full papers in the conference, equaling 37% of the submissions. In addition, ten papers were accepted as short papers. The accepted papers represent the wide variety of - search activity on software business. For the purposes of the conference program, the papers were organized under eight themes: business models, business m- agement, ecosystems, education and research, internationalization, open source software and social media, product management, and software as a service. In addition to the paper sessions, the conference program included three keynote presentationsand a Business Innovation Track containing best-practice presentations from the software industry. The conference program also included two workshops, three tutorials and an adjunct meeting of the Cloud Software Consortia.