The following text field will produce suggestions that follow it as you type.

Barnes and Noble

Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency

Current price: $54.95
Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency
Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency

Barnes and Noble

Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency

Current price: $54.95

Size: OS

Loading Inventory...
CartBuy Online
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

More About Barnes and Noble at The Summit

With an excellent depth of book selection, competitive discounting of bestsellers, and comfortable settings, Barnes & Noble is an excellent place to browse for your next book.

Powered by Adeptmind