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Start-up Entrepreneurship: The SMART way
Barnes and Noble
Start-up Entrepreneurship: The SMART way
Current price: $24.95
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Barnes and Noble
Start-up Entrepreneurship: The SMART way
Current price: $24.95
Size: Paperback
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The book is unique because it has both a deep academic point of view and a practical angle. The book differentiates itself by departing from the academic analysis, but it translates the uncertainty challenge into practical problems. This book is about how to manage the risk associated with failure: the failure per se, and also the financial risk associated with it.