This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques and interpret the results of statistical analysis. This new edition has been fully revised and updated to include: is an ideal, accessible and practical introduction to statistics and quantitative research methods for Hospitality, Business and Tourism students. Visit the companion website at www.routledge.com/cw/buglear for bonus teaching and learning resources.