What it is: A mega volume-building mascara that is the optimized combination of formula and brush, delivering surprisingly lightweight, creamy color.What it does: This non-clumping formula contains Curl Flex, a unique styling resin with exceptional curl retention and lash hold. It leaves lashes shiny and thick; full-bodied yet flexibe. It also contains 1% diamond powder for dramatic black color intensity and lash conditioning. The fibers of the supersized, blossom-shaped brush are carved in a statuesque, curved silhouette that channels just the right amount of formula for a luscious, rich coat every time you apply. How to use: Begin at the base of your lashes and sweep the wand outward and upward to separate and build curl, length and volume. 0.4 oz. Made in Italy