What it is: A creamy-matte, full-coverage lip color that delivers intense moisture with bold, long-lasting color and stays in place for up to six hours of continuous wear.What it does: Its texture is weightless on lips and delivers superb comfort with a color-rich formula that will not bleed or transfer. Enriched with vitamin E and avocado oil, it hydrates and softens lips so they look and feel beautiful. It features a plush doe-foot applicator for easy use. How to use: Apply over lips with the doe-foot applicator.