This well-written and engaging book explores the effects of the rush to adopt new, "contemporary" styles of worship by many Protestant congregations. As churches try to reach the unchurched and draw new members, they often adapt their worship until it becomes nothing more than a Spirit-less reflection of popular culture, A. Daniel Frankforter argues. The book discusses some of the different programs for "marketing" worship, explores the implications for the integrity of a church's mission and spiritual life, and proposes some alternative means for rejuvenating worship.