Learn to improve your store's profitability with "Stores on Fire ... The Profit Increasing Workbook." This book is the detailed guide referred to in the companion book, "Stores on Fire, A Retailer's Story". The books introduce a process for building Incremental Improvement to top-line profit dollars in a retail store. The step by step guide outlines a system which leverages the cyclical processes involved in four brick and mortar retail store asset groups; products, employees, customers, and facility. Improve the "critical keys" of the the process cycles and because the processes are recurring the benefits are compounded.