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Strategic Brand Management, 4th Edition

Barnes and Noble

Strategic Brand Management, 4th Edition

Current price: $69.50
Strategic Brand Management, 4th Edition
Strategic Brand Management, 4th Edition

Barnes and Noble

Strategic Brand Management, 4th Edition

Current price: $69.50

Size: Hardcover

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Strategic Brand Management offers a cohesive framework for brand management, highlighting the distinct role of brands in creating market value.

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