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Strategic Foresight: An Introductory Guide to Practice
Barnes and Noble
Strategic Foresight: An Introductory Guide to Practice
Current price: $160.00
Barnes and Noble
Strategic Foresight: An Introductory Guide to Practice
Current price: $160.00
Size: Hardcover
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This book is a comprehensive introduction to strategic foresight. It presents a history of the field and explains the main principles in thinking about the future. The book describes how organisations can apply strategic foresight and explains how it relates to other fields such as strategy, innovation, and leadership, highlighting the relevance of strategic foresight not only for organisations but also for individuals, particularly managers and leaders. Grounded in the theoretical foundations of strategic foresight, the book reflects the latest academic research and explores practical applications in different contexts. It draws on more than two decades of experience that the author has in the field as a researcher and as a consultant in the corporate context.
This is essential reading for managers and leaders of public and private organisations who want to establish strategic foresight practices, as well as students of foresight and managers in the fields of innovation, research & development, and marketing.