Two books in one, this book was written specifically for sales managers as a companion for our most popular book,
The Art of War for the Sales Warrior
. The management methods presented in this book follow Sun Tzu's principles line by line, with the complete text of
The Art of War
on the left-hand pages and the sales management adaptation,
Strategy for Sales Managers
, on the facing right-hand pages.
Readers can see that they are getting a proven philosophy that has survived 2,500 years, not just another sales theory from the expert of the month. Recognized by the
Independent Publishers Book Award as one of the best Business books of the year.
Contents
Foreword-Sales ForceIntroduction-5 Elements and 9 Skills1-Sales Position2-Profitable Sales3-Sales Focus4-Defense and Advance5-Sales Excitement6-Expansion Opportunities7-Company Politics8-Crucial Decisions9-Outmaneuver Competitors10-Guiding Salespeople11-Management Challenges12-Competitive Vulnerability13-Information PowerGlossary