What it is: A gently foaming, low-pH shampoo that supports hair growth and density and leaves scalp feeling instantly light and clean.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Shine- Straightening and Smoothing - Damage, Split Ends, and Breakage Key Benefits: - Reduces breakage, friction, and damageHighlighted Ingredients:- Red Algae- Apple Cider Vinegar- Vitamin B5Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This shampoo protects the balance of the scalp microbiome and scalp barrier with a pH-balanced formula. The ingredients penetrate the hair cortex to nourish, strengthen, and restore hair. Clinical Results: In a 60-day consumer trial: -95% of people reported their hair felt thicker and healthier immediately after use-86% of people said their hair felt stronger and healthier after 30 days of use -90% of people reported less hair breakage after 30 days of use -87% of people reported improved hair growth after 60 days of use Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.