Surf culture in the Texas Coastal Bend began in the early 1960s when a few young men set up surfboard rental stands on the beach. By 1970, thousands of people had caught the surfing bug. In the decades that followed, dozens of surf shops and surfboard makers established themselves in Corpus Christi, Port Aransas, and nearby communities. Coastal Bend surfers won national championships for their wave-riding prowess, beating out counterparts from the East Coast, California, and Hawaii. By the 21st century, Coastal Bend wave riders had become a force to be reckoned with, playing strong roles in local political movements that influenced public policy.