Provide future business professionals with a practical introduction to financial and managerial accounting without the use of debits and credits. With its unique focus on building students' decision-making skills and emphasis on financial statements, meaningfully integrates data analytics and the importance of using accounting information in real-world decision-making. Adaptive practice opportunities and engaging real-world industry examples and videos strengthen student understanding of accounting concepts and illustrate how these are relevant to their everyday lives and future careers in business and accounting.