Ever wonder why some people are magnetic, confident in their abilities, in charge of their own destinies, and utterly at ease in their own skin? What's their secret? In a word: Swagger. And no, this is not the old swagger-that show-off, in-your-face, arrogant kind. This brand-new swagger is unshakable, undeniable and utterly unstoppable. And you can have it, too. Award-winning training guru and coach Leslie Ehm shows that true swagger results from your ability to manifest who you really are and hold on to it in the face of all the psychological crap that will come for it every day. Part guidebook, part manifesto, a little sweary, and completely inspiring, gives you the steps to unlock and unleash your personal brand of swagger-one that can never be duplicated or diminished. And you'll read stories of the countless people Leslie's worked with who've discovered their own swagger and changed their lives for the better. Forget everything you think you know about confidence-building. shatters the myths around "fake it 'til you make it" and shows you how to record over all the negative self-limiting tapes and stop giving away your personal power. You'll learn how to challenge the preconceptions of what you "should" and "shouldn't" do, and navigate the professional world with authenticity and badassery. Discover what swagger blockers are holding you back and what drivers will bring your unique and powerful personality to the forefront for all to revel at and see why Swagger is the new mindset that will bring you all of the success you've ever dreamed of without ever having to compromise or sacrifice who you really are. For anyone who's ever felt that they weren't good enough or believed that revealing their messy, vulnerable, authentic human self could never result in greater success, will give you a doorway into the kind of self-belief that creates unimaginable confidence and will change the way you live, work, and feel. Your swagger is waiting for you. What are you waiting for?