For most, beer is a beverage. To a brave few, it's a lifestyle. In Tanked in Cincinnati , Mike Morgan and Bret Kollmann Baker drink a few brews with the region's most legendary brewers, beer reps, and bar owners and take a soul-searching look at why some great ideas succeed wildly, and others ignite a dumpster fire. Along the way, they embrace the nostalgia for the early days in craft beer, answer what it's like to be the number one enemy of Anheuser-Busch, and ask hard hitting questions like, "Why are there so many kids in this tap room?" With interviews from Jim Koch of Boston Beer Co., "Mr. Cincinnati" Jim Tarbell, "Beer Dave" Gausepohl, Scott LaFollette of the late Blank Slate, Bryant Goulding of Rhinegeist Brewing Co., and more, Morgan and Kollmann Baker discover how a city once synonymous with America's best beer lost its beer identity and then reclaimed it with a vengeance.