What it is: A shaving cream that generates a rich, foamy lather that helps protect the skin from irritation by improving razor glide.What it does: It softens the beard for a close and comfortable shave while hydrating your hair and leaving your skin feeling smooth. Designed for use with or without a shaving brush, it contains coconut acid, essential oils and extracts from natural origin and a high concentration of glycerin. How to use: Always shave during or after a hot shower. Using hot water, lather up a small amount of shaving cream with a brush or your fingers and shave with the grain. For a closer shave, re-lather and shave lightly across or against the grain. 5 oz. Made in the UK