The goal of The BRC Academy Journal of Business is to publish new theoretical models, empirical methods, and findings in business. The focus is on excellent scholarship by qualified scholarly academics. The journal is independently owned and published by the Cambria Institute (www.cambriainstitute.com). The Cambria Institute is a division of Cambria Press, a leading publisher of academic research. Submissions undergo double-blind peer review. Accepted articles are indexed through CrossRef, Google Scholar, and other sources and assigned DOIs.