The new American dream isn't just about owning your own home- it's about running your own business. Jay Murphy's book, "The Business of Small Business" is a hard hitting reality check to see if being an entreprenuer is for you. And if it is, this book will help. From location, to employees, to dealing with cash flow and banks, and how to effectively compete with major corporations, this book looks at the business plan, the realities behind that plan, on line strategies, and most importantly- the entire package that makes it all work for a small business owner. This work is a long overdue survival guide for both new and experienced business owners.