Closing deals requires deeply understanding buyer needs, values and preferences. But when sales processes stay internally focused, relevance and relationships suffer. In The Customer Centric Sales Process, you'll discover a clear framework for aligning every sales interaction to the buyer's journey, winning loyalty and accelerating growth. Learn to: Apply its research-backed approaches to transform engagement, retention and expansion. With rigorous customer alignment, you'll build trust, differentiate completely and convert more prospects to satisfied lifetime buyers. Start capturing growth by placing customers at the core of every sales interaction!