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The Handbook of Marketing Research: Uses, Misuses, and Future Advances / Edition 1
Barnes and Noble
The Handbook of Marketing Research: Uses, Misuses, and Future Advances / Edition 1
Current price: $195.00
Barnes and Noble
The Handbook of Marketing Research: Uses, Misuses, and Future Advances / Edition 1
Current price: $195.00
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The Handbook of Marketing Research: Uses, Misuses, and Future Advances
comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the
Handbook
addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the
Handbook
addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
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