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The Language of Success: Business Writing That Informs, Persuades, and Gets Results
Barnes and Noble
The Language of Success: Business Writing That Informs, Persuades, and Gets Results
Current price: $19.99
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Barnes and Noble
The Language of Success: Business Writing That Informs, Persuades, and Gets Results
Current price: $19.99
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Language is the medium of business. To be successful, we need to communicate effectively not only when speaking but in writing as well.
Whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports, language gauges success. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate.
In
The Language of Success
, author Tom Sant helps you master the lost art of clear writing and:
eliminate ambiguities, jargon and grandiose claims
master proper paragraph structure so the message doesn't get muddled
avoid misconstrued or misleading terms
write clear concise sentences that follow the "first time right rule"
use e-mail professionally and efficiently
create career-enhancing reports
This book shows you how to avoid common mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations.
Honest and authoritative,
will gives you practical techniques to help you cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get your message heard.
Whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports, language gauges success. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate.
In
The Language of Success
, author Tom Sant helps you master the lost art of clear writing and:
eliminate ambiguities, jargon and grandiose claims
master proper paragraph structure so the message doesn't get muddled
avoid misconstrued or misleading terms
write clear concise sentences that follow the "first time right rule"
use e-mail professionally and efficiently
create career-enhancing reports
This book shows you how to avoid common mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations.
Honest and authoritative,
will gives you practical techniques to help you cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get your message heard.