This is a pioneering book on Taiwan's cultural diplomacy. Itargues that cultural diplomacy is a subset of publicdiplomacy aiming to utilize useful cultural resources todemonstrate Taiwan's soft power so to increase the public'sunderstanding and create positive impression toward Taiwanin the like-minded countries. It then identifies threeeffective areas to implement cultural diplomacy: films,music, and the academic field of Taiwan studies.Dr. Astrid Lipinsky is Managing Directorof the Vienna Center for Taiwan Studies at University ofVienna, Austria.Professor Hsin-Huang Michael Hsiao is Chairman ofTaiwan-Asia Exchange Foundation, Taiwan.